Threadless-Ts Project Criteria

For your final product you need to upload the following materials:

• A version of the t-shirt made into a t-shirt for Second Life avatars using the Second Life t-shirt template
  (2 points)

Your group will also be graded on the following components of your explanation of the process your group engaged in to create it's t-shirt.

1. Staying within the time constraint of 10 minutes (2 points)

• Your explanation can be shorter than 10 minutes but it can NOT be longer than 10 minutes (or we will run out of class time) so practice at least once with your group to make sure you can say what needs to be said within the time limit.

2. Providing a good quality image of your tshirt design for the class to view while you give your presentation (2 points)

3. Explaining the meaning of the design and your group's reasons for using that design (2 points)

4. Providing information about how many t-shirts were sold and how much money you made selling them (2 points)
   

5. Describing the results of your Research into users ratings of the designs submitted to Threadless

   • What you found to be the characteristics of the designs that get the highest user ratings on Threadless,

   • Your groups thoughts on whether the t-shirts chosen by the Threadless community are the best shirts or the most creative shirts

   • How your group modified the t-shirt design to reflect your research. If your group chose to ignore the research, explain your reasons for choosing to ignore the research

6. How you marketed/sold your design and your reasons for your choices

• Did you use a creative strategy? If so, how did you come up with it? If not, why not (time?, money?, knowledge?)?

7. An explanation of how your group made its decision concerning how the profits from the t-shirt sales and potential prize money shall be distributed amongst group members. Your explanation should reflect consideration about real life copyright/intellectual property issues.

• Who owns the intellectual property of the design? Can they continue to sell the t-shirts after the project is over?

• Will the profits/prize money be distributed equally? Why or why not?

• How did you make your decisions about how intellectual property and distribution of profits?

The grading of components 5,6 and 7 will be based on the following:

• The coherence of your explanation (3 pts)

  • Does your explanation make sense?

  • Can we undertstand what you did and why you did it?

• The completeness of your explanation (3 pts)
  

  • Did you address all the points?

• The quality of your explanation (3 pts)
  

  • Does it look like your group understands and has thought about this component?

  • Does it look like you took some care putting together the information or materials you presented for this component?

To motivate those working in groups to participate equally on this group project, I will be giving you a group rating sheet so that you can indicate the contribution each group member made to the group project. Those who contributed more will receive a higher grade than other group members for the project. Those who contributed less will receive a lower grade for the group project. If group members indicate that a particular group member did not contribute at all to the project - their grade for the group project will reflect it.